Doves gentle cleansing formula contains quarter part moisturizing cream to give you softer, smoother, more radiant looking skin vs. ordinary soap. Dove White Beauty Bars mild cleansers help your skin retain its natural moisture rather than stripping it away. This Dove bar even helps to replenish nutrients that are lost during the cleansing process ? where a soap bar can leave your skin feeling tight and rough, Dove Beauty Bars leave it feeling softer and more radiant looking. So give it a go ? it might just make your morning.